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Nearly 17.6 million international visitors return to Vietnam in 2024

After a strong recovery in 2024, Vietnam aims to attract up to 23 million international visitors in 2025, leveraging partnerships and new initiatives.

Japanese tourist hails Saigon’s grilled pork as “the best ever” during food tour

Ho Chi Minh City’s lively street food scene captivated a Japanese traveler, whose first taste of com tam left her calling the dish both delicious and unforgettable.

Fourth-generation pho shop owner carries on Hanoi’s culinary legacy

In Hanoi, a bustling pho shop run by a 24-year-old owner has become a beacon of tradition and taste, serving hundreds of bowls daily while honoring a four-generation legacy.