The fair includes 42 stalls hosted by 31 major publishers and book distributors of the city, such as HCM City Book Distribution Corporation (FAHASA), Trẻ (Youth) Publishing House, Phương Nam Books and HCM City General Publishing House.
In addition, the publishers and distributors have plans to market and sell books through live-streaming platform TikTok at the event to attract more readers nationwide.
The fair also introduces local apps Fonos and Voiz FM, offering hundreds of audiobooks and e-books.
A special exhibition showcasing publications and documents to mark the 70th anniversary of the Điện Biên Phủ Victory (May 7, 1954 - 2024) and the 1954 Geneva Accords is featured as well.
At the book fair, a roundtable on the topic of how to develop a love of reading will be held on April 20.
Best-selling Nguyễn Nhật Ánh, the city’s Reading Culture Ambassador, will have a book signing event as well as host a talk on children’s books on April 22.
On April 22, there will be a talk about the development of audiobooks.
Meanwhile, the Book Street on Nguyễn Văn Bình Street will host a book introduction of Từ Những Tên Riêng (Stories from Familiar Names) by young author Hồ Huy Sơn, published by the Kim Đồng Publishing House, on April 20.
A book signing and talk with Japanese author Ono Eriko, who is known for her manga Hai, Mikko!, will be held on April 21.
Hai, Mikko!, consisting of funny and cute stories of elementary school girl Mikko, is very popular among Vietnamese children.
A roundtable on Vietnamese cuisine from young people’s points of view will be held on April 22 at the Book Street.
Apart from major activities downtown, the city will also launch book introductions, book clubs and talks at Thủ Đức City Book Street and cultural houses and schools in 21 districts to encourage reading habits among the community.
The annual Vietnam Book and Reading Culture Day, first held in 2022, has been considered a festival for book-lovers, helping spread the value of books as well as the reading culture in the community. — VNS