Celebrities such as Hoang Nam Tien, People's Artist Tran Luc, and MC Thanh Bach are using livestreams to sell books, not just to increase sales but to promote a deeper cultural appreciation for reading.

HCM City is launching a series of activities at the Book Street and Paris Square in District 1 to celebrate Vietnam Book and Reading Cultural Day (April 21) until April 22.

Best-selling author Nguyen Nhat Anh has been named the reading culture ambassador of HCM City in 2024-2025.

A series of activities with various messages will be organised until May 1 to celebrate the Vietnam Book and Reading Culture Day 2024, heard a press conference hosted by the Ministry of Information and Communication (MIC) on April 8.

The 2024 Vietnam Book and Reading Culture Day will take place from April 15 to May 1, with digital transformation to be boosted to bring books to more readers, according to the Ministry of Information and Communications.

HCM City has launched a project on building book spaces and developing reading culture in the community by 2025.

The HCM City Book Street Company achieved its highest half-year revenue during the first half of 2023, amounting to VNĐ32.2 billion (US$1.35 million), a year-on-year increase of 56 per cent.

"The Reading Point" has opened a space for reading and activities to children in HCM City during the summer break.

From last night until this morning of March 25, at many bookstores in Hanoi, many young people spent the whole night queuing for hours to get their hands on the book of the story Vol 1 (volume 1).

Mao bookstore is the oldest bookstore on Dinh Le street, associated with the childhood of generations of Hanoians.

"Books are a magic light that illuminates the most remote and darkest paths of human life." So goes the opening sentence in a presentation by Nguyen Thanh Lam, a contestant at the ongoing Reading Culture Ambassador Contest 2021.

A book project to promote Vietnamese culture to Vietnamese and international readers called “Tủ Sách Văn Hóa Việt” (Bookshelf of Vietnam Culture) has been launched.

Vietnamese publishing houses are promoting new programmes and books this summer to encourage children to read.

The “How Worthwhile Is Your Youth” program contributes to changing the minds of many young people.

“Each book has its own mission and impact on an individual audience. When they are combined, the book creates power that can change the whole nation,” the CEO of a book house told VietNamNet.

Vietnamese books are available in Europe with a great effort to preserve the mother language and culture of Vietnam.

A businessman opens a free library for everyone, especially children, who loves reading and learning English.

Head of Publications Department Nguyen Nguyen said it is necessary to do something so that internet users not only spend time to surf on Facebook and buy goods online but also pay attention to reading culture.

So far, 32 countries have agreed to participate in copyright transactions at Book365.vn, according to Nguyen Nguyen, director of the Publishing, Printing and Publishing Department under the Ministry of Information and Communication.