Alongside the iconic áo dài and áo yếm, the áo bà ba is making a stunning comeback as a symbol of Vietnam’s rich cultural heritage. Simple yet elegant, this traditional garment is becoming a popular choice for Lunar New Year festivities.

The timeless charm of áo bà ba

Originating in the 19th century from the daily lives of southern Vietnamese people, the áo bà ba is known for its straight, collarless design with side slits, offering comfort and practicality for men and women of all ages.

During Tet, the áo bà ba, crafted from luxurious materials such as silk and brocade with intricate patterns like longevity symbols, bats, and floral designs, adds a touch of sophistication and vibrancy to celebrations.

Against the backdrop of yellow apricot blossoms and vibrant chrysanthemums, the áo bà ba shines as a symbol of elegance and tradition.

A garment of utility and tradition

Thanks to its balance of practicality and beauty, the áo bà ba is a common sight during Tet, whether at pagodas, family gatherings, or while preparing festive dishes.

For women, the áo bà ba exudes charm as they bustle about, setting up offerings or visiting temples. For men, it reflects dignity during ancestral rituals and leisurely moments over tea or chess during the holiday.

Beyond aesthetics, the áo bà ba embodies lessons of familial values and cultural etiquette, serving as a quiet reminder of Vietnam’s deep-rooted traditions.

Preserving the essence of áo bà ba in modern times

Designer Mi Trang, founder of the “I Love Áo Bà Ba” project, has spent over a decade championing this traditional garment. She emphasizes the importance of carefully modernizing the áo bà ba while preserving its original spirit.

“Many people still confuse the áo bà ba with other garments,” she notes. “We should take the time to refine its design and highlight its cultural significance, so every Vietnamese person understands its details and meaning.”

Through activities such as design contests, fashion collections, and educational workshops, Mi Trang and her team have redefined the áo bà ba’s image, transforming it from “rustic” to radiant.

Ambassadors of tradition

The “I Love Áo Bà Ba” project has gained support from prominent figures, including Pham Thi Thu An (Entrepreneur and Miss Humanity), Huynh Minh Hiep (record holder and Deputy Chief of the UNESCO Center for Preservation of Vietnamese Antiquities), and Nguyen Cam Van (runner-up of a national beauty pageant). These ambassadors bring the áo bà ba to life, ensuring its relevance in modern culture.

Over the past 10 years, the project has successfully changed public perception of the áo bà ba while promoting its beauty through dialogues, contests, and exhibitions. Looking ahead, designer Mi Trang is dedicated to using the áo bà ba as a means to boost Vietnam’s cultural tourism economy.