Vietnam could have Southeast Asian's third-largest e-commerce market by 2025.

Tiki wants to become ‘faster and faster’, trying to shorten the delivery time. And Lazada uses showbiz celebrities to lure young customers.

They are spending big money on technology to manage business effectively and give clients the best experiences, and on marketing campaigns to lure more customers.

E-commerce is developing rapidly in Viet Nam but it needs a new push to reach rural areas and help small- and medium-sized enterprises (SMEs) reach customers, experts have said.

The ratio of cashless payments in Vietnam remains low, standing at only 11.49 percent of total means of payment, according to a recent report from the Central Institute for Economic Management (CIEM).

The passing of the amended Law on Tax Management by the National Assembly is expected to improve the taxation on e-commerce activities.

Tighter regulations should be applied for people who buy products online under the cash on delivery (COD) form to prevent the situation in which customers refuse to receive the ordered goods.

There should be a shared database of online sellers to make sure tax collection in e-commerce activities is sufficient, officials have said.

As service platforms now have a large number of users, online marketplaces have begun thinking of removing the payment fee exemption to ease losses.

 VNG, the Vietnamese technology firm specializing in digital content, online entertainment, social working and e-commerce, now has a valuation of $2.77 billion.

VietNamNet Bridge - E-commerce is not a short-term game where money is made after several months of playing.

VietNamNet Bridge - Believing that Vietnam’s e-commerce will be controlled by foreign groups, analysts say Vietnamese firms still can find a viable space in the bustling market.

VietNamNet Bridge - E-commerce in the near future could be controlled globally by several powerful multinational groups, analysts say.

On February 11 Logivan (LOGIVAN Technologies Pte), a Vietnamese platform that connects truckers with shipping companies, secured US$5.5 million from venture capital firm Alpha JWC and two angel investors, 

VietNamNet Bridge - As the laws set light sanctions on violators, e-commerce websites and sellers would rather pay fines than obey the law.

The Ministry of Industry and Trade (MOIT) has said that the presence of Amazon in Vietnam will give opportunities to Vietnam’s businesses to reach the world market, but businesspeople are not so optimistic. 

 In the 4th quarter of 2018, the e-commerce market witnessed big changes as Tiki passed Lazada to occupy the second position on the local market and Vietnamese e-commerce firms were among the Top 10 Southeast Asia’s highest-traffic e-commerce sites.

VietNamNet Bridge - Traditional distribution chains are still dominating the technology product retail market, but they are feeling the heat from online sale channels.

VietNamNet Bridge - Local newspapers noted six noteworthy events in e-commerce in 2018.

VietNamNet Bridge - Following the boom of e-commerce, the number of apps allowing users to pay for services has increased dramatically.