While Hau Dong is celebrated as a UNESCO-recognized intangible heritage, its commercialization threatens its authenticity. One artisan is determined to stop this trend.

The famous temple saw an overwhelming number of visitors as office workers and entrepreneurs took a short break to pray for good fortune.

Every two years, the people of Gia Vien village in Hue gather for the Du Tien festival, a traditional event featuring daring flag-grabbing performances that have been preserved for over 150 years.

Massive wooden firecrackers are paraded through the village, symbolizing prosperity for the new year.

Young and seasoned wrestlers compete in an age-old festival that celebrates history and community.

A new campaign to tackle counterfeit and pirated books has been launched as part of the Tet 2025 Book Street Festival, aiming to protect publishers and restore readers’ trust in authentic books.

Discover how digital innovation is reshaping the way Vietnam’s ancient treasures are shared globally, blending tradition with modernity.

The photo exhibition 50 Years of Flower Seasons by photographer Tran The Phong is currently taking place at Tao Dan Park (District 1, Ho Chi Minh City) to celebrate the Lunar New Year of 2025 (Year of the Snake).

Vietnam aims to elevate its cultural industries with a 2030 goal of contributing 7% to GDP, according to Deputy Minister of Culture, Sports, and Tourism Ho An Phong.

The 104-year-old historian Nguyen Dinh Tu shared his passion for Vietnamese history at the 2025 Lunar New Year Book Festival, showcasing decades of dedication to preserving the nation’s past.

Driven by a love for Vietnam’s cultural heritage, Hanoi teacher Nguyen Thi My Ngoc has introduced Hang Trong folk paintings to preschoolers, using creative methods to make the traditional art accessible and engaging.

Developing Vietnam’s cultural industries requires empowering artists, upgrading infrastructure, and fostering collaboration between creators and policymakers, experts suggest.

In her latest music video, Zen, Jennie of BlackPink turns heads with bold, dynamic looks, including three standout pieces by Vietnamese designers Lim Feng and Dylan.

Nguyen Thi Minh Nhat, a young vocalist from Vietnam, has achieved international recognition by winning first place in the Vocal category at the 19th ZhongSin International Music Competition in Singapore.

The much-anticipated Nguyen Hue Flower Street opened on January 27, presenting a unique blend of traditional and modern Tet elements for residents and tourists alike.

Vietnamese women are embracing the elegance and tradition of the áo bà ba, bringing a touch of history to modern Lunar New Year celebrations.

Vietnam’s cultural industries are poised to contribute 7% of GDP by 2030, with Ho Chi Minh City leading the charge in cinema, performing arts, and cultural tourism.

It is expected that total revenue from eight cultural industries will be roughly VND148 trillion by 2030 (VND53.2 trillion by 2025 and VND94.8 trillion by 2030) in HCM City.

As Tet 2025 approaches, artisans in Hoi An’s 500-year-old Thanh Ha pottery village are crafting symbolic terracotta snakes to celebrate the Lunar New Year and welcome visitors.

The Spring Calligraphy Festival 2025 opened at Hanoi’s Temple of Literature, welcoming the Lunar New Year with vibrant displays of calligraphy, traditional art, and cultural heritage.