Japanese buyers have paid nearly twice as much as last year for one of Vietnam’s strongest agricultural products: coffee. In just the first two months of 2025, Vietnam earned an estimated VND 3,267 billion (USD 127.61 million) from coffee exports to Japan.

According to data from Vietnam’s General Department of Customs, coffee export volume to Japan in the first two months of this year dropped by 11.5% year-on-year, reaching only 20,706 tons. Despite the decline in volume, export value surged by 56%.

Coffee now ranks third among Vietnam’s top agricultural exports to Japan - trailing only wood and wood products, and seafood.

Remarkably, the average export price of Vietnamese coffee to Japan soared to USD 6,163 per ton, nearly double the price during the same period in 2024.

While Japan accounted for just 7.4% of Vietnam’s total coffee export revenue in the two-month period, Vietnam remains the second-largest coffee supplier to Japan - behind only Brazil.

According to market research firm Renub, coffee consumption in Japan reached USD 5.43 billion in 2024 and is projected to grow at a modest annual rate of 0.47% between 2025 and 2033, reaching approximately USD 5.66 billion by 2033.

This growth is driven by increasing consumer demand for coffee, the expansion of specialty coffee shops, and a preference for premium, convenient coffee products among Japanese consumers.

However, for Vietnamese coffee exports to sustain and build on this growth, industry experts say businesses must focus on improving product quality and building efficient supply chains. Strengthening the connection between farmers, businesses, and distributors will be crucial for increasing product value and aligning with market demands.

In addition, applying modern technology in production and preservation, optimizing logistics systems, and enhancing market access strategies are key to maintaining Vietnam’s competitive edge in this high-value export sector.

Tam An