Many travel alliances have been formed to jointly build new tours and products to Africa, the Middle East, and South Asia, promising to create a new boom in the outbound market in 2023.

Vietnam’s tourism has won the praise of international media, according to the Vietnam National Administration of Tourism under the Ministry of Culture, Sports and Tourism.

Travel firms and airlines are preparing to receive Chinese travelers, but the absence of Vietnam on the list of 20 tourism markets with which China will resume cooperation has caused concern.

To realise the targets of attracting 110 million tourists and earning some 650 trillion VND (27.5 billion USD) in revenue this year, Vietnam is recommended to develop more products and services to offer new experiences to visitors.

As Asia finally emerges from the COVID-19 pandemic to welcome back visitors, this marks an ideal moment for travelers to make trips to Asian countries, including Vietnam.

Despite near-term trade headwinds, tourism has emerged as a source of growth for Vietnam to mitigate the challenges ahead in 2023, according to the “Vietnam at a glance” report released by HSBC on February 6.

Many units of Vietnam were named in categories of the ASEAN Tourism Awards at a ceremony held as part of the ASEAN Tourism Forum (ATF) 2023, which wrapped up in Jakarta, Indonesia on February 5.

Deputy Minister of Culture, Sports and Tourism Doan Van Viet has called on other ASEAN member countries to support and cooperate with each other in tourism development.

Vietnam’s tourism industry generated around VND46 trillion in revenue this January, with a surge in domestic and international tourist numbers, according to the Vietnam National Administration of Tourism.

Themed "ASEAN: Journey to Wonderful Destinations", ATF 2023 is the largest annual event held alternately among the 10 members of the Association of Southeast Asian Nations.

Vietnamese tourism firms are concerned they will be losing out to regional rivals when it comes to attracting Chinese holidaymakers if favourable policies are not introduced.

Domestic tourism numbers hit 13 million in January, the highest in the last five years, according to the Vietnam National Administration of Tourism.

The nation has been listed among the top 10 best places to go for a budget honeymoon in 2023 by prestigious global travel website Lonely Planet.

A key for Vietnam to attract more foreign tourists at this time is to change its visa policy, said Chris Farewell, a member of the Tourism Advisory Board (TAB).

International visitors to Vietnam in January 2023 reached over 871,000 arrivals, an increase of 23.2 percent compared to December 2022 and 44.2 times higher than last year.

The ritual at Princess Huyen Tran Temple in Hue this year took place over the weekend at the Ngu Phong Mountain Complex, about 7km southeast of Hue.

2023 is a promising year for the tourism sector in terms of both tourist arrivals and revenue, according to Chairman of the Vietnam National Administration of Tourism (VNAT) Nguyen Trung Khanh.

The tourism sector served about 9 million domestic tourists in the week-long Lunar New Year (Tet) holiday, up about 47.5% over the previous Tet, according to the Vietnam National Administration of Tourism (VNAT).

The number of cruise tourists accounts for only 2-3% of the total number of international visitors to Vietnam.

The Fourth Industrial Revolution has greatly impacted tourism management and business and led to the formation of new tourism trends like smart and innovative tourism.