"Because Vietnam is an emerging tourist destination and doesn’t yet have the same huge footfall that many other Southeast Asian countries experience, much of its natural beauty is still incredibly well preserved," it reported.

According to data released by the Vietnam National Administration of Tourism, the number of international tourists to the nation in July stood at the highest level since the country reopened its border to foreigners after the COVID-19 pandemic.

Nguyen Tat Thang from the Vietnam Academy of Agriculture said Vietnam has great potential to develop agrotourism. Its northern mountainous provinces, Red River Delta, Central Highlands and Mekong Delta all have specific characteristics.

In addition to focusing on traditional, high-spending tourists, Vietnam tourism is constantly hunting for new customers and improving the service quality.

A series of homestays and farmstays have sprung up like mushrooms in many provinces and cities in recent years due to the increasing demand from domestic and foreign tourists.

A smart camera and a data storage system has been debuted in the Old Quarter of Hoi An to create better management for public security and early warnings of natural disasters during the flood season.

Channel NewsAsia has picked 10 cooling getaways in Asia to escape the intense heat, with three Vietnamese destinations - Sa Pa in Lao Cai province, Da Lat in Lam Dong province, and Ba Na Hills in Da Nang – featured on the list.

The Statistical Yearbook 2022 which has been released by the General Statistics Office (GSO) found that the average spending of foreign travelers to Vietnam increased slightly.

Vietnamese destinations have continually been honoured by the foreign media recently, helping popularise the country as a beautiful, hospitable, and attractive destination for international visitors.

With many international singers choosing Vietnam as a destination of their world tours recently, musical tourism is expected to develop and help the country attract travellers who are ready to spend big.

The My Son World Cultural Heritage Management Board launched a digital product titled "Multi-language voiceover - Audio Guide" on July 19 to provide visitors with information about the My Son relic site.

Large tourism centers in Vietnam have piloted plans to develop a night-time economy, but they have only focused on food and, at times, entertainment services. Vietnam still lacks attractive evening products for foreign travelers.

The Vietnamese tourism industry is seeking to attract and retain foreign visitors ahead in the second half of the year and beyond, particularly amid the spending of holidaymakers remaining modest.

India is seen as a potential market for Vietnam’s tourism, and the country will strengthen promotion activities to lure more holiday-makers from the South Asian market.

The Ministry of Culture, Sports and Tourism has launched a project to promote the advantages of night services to diversify Vietnam’s tourism products, making them typical, sustainable, high-quality and higher value-added.

Setting up representative offices in target markets is considered the "trump card" in attracting travelers. But Vietnam has allocated only modest budgets for tourism promotion and has been slow in opening representative offices.

The encouraging results in attracting foreign travelers in the first six months of the year have lifted the spirit of travel firms, with expectations high to reach 8 million foreign travelers for 2023.

Vietnam is seeking to attract high-end tourists from Cambodia, which is rapidly emerging as a promising source of visitors.

The excitement among Vietnamese youth about the BlackPink concerts slated for July could serve as a catalyst for the development of music tourism in the country.

InterNations, a website of the largest global community for people living abroad has placed the nation in ninth position on its list of the 10 most welcoming countries in the world.