Keeping customers happy so they come back for more is essential to every service business.

With an interest in travelling and exploring Vietnamese cuisine, young illustrator Le Rin has considerable knowledge of dishes from various regions across Vietnam. So far he has completed two food illustration books.

Hue-based celebrated cook Mai Thi Tra has eaten a strict vegetarian diet since the historic flooding which left hundreds dead in the city in 1999.

Unusual items made by craftspeople and cooks in Vietnam:

Having lived in Angola for 10 years, Vu Van Vo, 27, still cooks Vietnamese meals for his family.

Sauce is a staple of almost every dish in Vietnam. A Vietnamese meal without particular sauce is considered incomplete.

Every Cold Foods Festival (third day of the third lunar month), Hanoians line up to buy banh chay (chay cake) at a well-known cake store in Hanoi.

The cuisine found in the northern region of Vietnam has been hailed by many international media outlets such as Cable News Network (CNN) and the World Records Union (WorldKings) of the United States for their uniqueness and delicacies.

If you are in Russia and are dying for an authentic taste of Vietnam, with “pho” and “bia hoi”, head to one of the 14 restaurants named ‘Uncle Ho’ around the country.

Tanya Pisarchuk, a digital marketer and amateur food reviewer, has spent more than seven years in Hanoi. That’s also how old her Facebook group Wheretoget Hanoi is, now a community of more than 16,000 members navigating Hanoi's nooks  

Mai Xa village in Gio Linh district in the central province of Quang Tri is the only one in Vietnam that makes “bánh hộc” rice cake.

A book featuring Vietnamese sweet products or mứt by Nguyen Thi Phien and Do Thi Phuong Nhi, female culinary experts of Hue City, has been released by the Vietnam Women Publishing House.

Dishes not only demonstrate the skillfulness and resourcefulness of a homemaker and special features of each locality, but also reflect the cultural identity of each nation. 

Bun mam, or a noodle soup cooked with fermented fish, boasts one of the Mekong Delta’s specialties. It seems to have originated from Cambodia. Yet it has put on many new Vietnamese features.

Villagers in Vu Dai Village in the Northern Province of Ha Nam which is famous through Chi Pheo story of author Nam Cao, a resident in the village, are busy at preparing their traditional braised fish for Tet holidays.

Smoked soil, a rare and odd dish, has been a popular cookie for many local people in the northern province of Vinh Phuc for generations.

Vietnamese cuisine has subtle variations by regions and the fresh ingredients yet just a few of films about Vietnamese cuisine.

A market in the northern province of Hai Duong has become famous for selling rat meat which is a local specialty.

Although the price of these species of mushrooms is up to millions of VND, they are still favored by the wealthy in Vietnam.

When she was young, she carried her porridge pot on the shoulders, and walked through alleys to make a living.